What is a Full-Service Marketing Agency and Why Hire It

Just for a moment, imagine you have a capable product with a remarkable technical team in the background, including brilliant developers, product designers, accountants, etc.

But what if nobody knows that you’re there trying to build a valuable product or service? What if nobody knows why and how they should use your precious product?

Disaster! I know. Your service, your team, and all your efforts will be smashed down.

People don’t see your product accidentally. So you have to show them and introduce all their significance.

That’s a lot of work for sure, but have you ever heard about Full-Service Marketing Agency?

If not, let’s continue and find out what that is.

In This Article You Will Read:

• What Are Digital Marketing Services
• What is a full-service digital marketing agency?
• What is a niche agency?
• Difference between niche and full-service digital agencies
• Why do we recommend a full-service digital agency?
• A full-service digital marketing agency seems a better solution

What Are Digital Marketing Services

Before diving deeper into details, it’s better to know what digital services we should expect in our business growth. I want to make it easy for you. Every business product/service consists of some basic, though similar phases: idea, design, implementation and execution, and last but not least, exposure.

Digital marketing services are involved in every stage of business development. It means all processes are affected by the digital marketing core.

All of them would benefit from services such as:

• UI and user experience design
• SEO strategy
• Content Strategy and creation
• Social media marketing
• Campaign Strategy
• Data analytics

And so many parts in different sections should be working correctly in case of a pleasant outcome.

What is a Full-Service Digital Marketing Agency?

As we mentioned before, there is a wide range of digital marketing services, and forming a new team for this cause will take a lot of time and require a fair amount of budget.

Fortunately, there is a solution for this, called a “full-service digital marketing agency.”

What do they do?

They provide digital services all together at once. For example, from designing your web pages, optimizing your website’s search results, implementing on-page SEO and off-page SEO, creating content for your social channels, and …

So if you are planning to have a multi-channel digital presence, full-service agencies can handle all of them.

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What is a niche agency?

From the phrase ” niche agency, ” we can get it focuses on just a specific segment of digital marketing services and executes them solely.

What does that mean?!

Imagine the immense ocean of digital marketing. Niche is just a drop of that ocean. For example, there is an agency focusing just on SEO. It means they’re only concerned about your search engine results and optimizing web pages. So if you want to be shiny on Instagram, you should find another niche company that concentrates on social media, especially Instagram.

Niche agency and social media

Every social media channel has its characteristics. For example, you can’t post the same content on both your business LinkedIn page and Instagram page. They are different, and more importantly, each channel’s audience has its behavior. People expect different personalities of your brand on Twitter and Facebook, for example.It is the place where things get tricky between niche and social media. 

Niche agencies provide only one social media channel, but some of them cover all social channels. Although niche agencies dig deeper in their specific field, they still don’t have full-service digital marketing agencies’ benefits.

Difference between niche and Full-Service Marketing Agencies

The main difference is that niche agencies focus on just one aspect of your social presence solely. But full-service marketing agencies manage every phase and every platform.

If you work with niche agencies and your company wants to be exposed on every digital channel, you will encounter a big issue. 

For instance, if you want to run a campaign on all your platforms, coordinating this event between different niche agencies with unique services will be a big problem and a time-wasting matter.

On the other hand, with just one full-service digital marketing agency responsible for your digital presence and social exposure, coordination will be much easier since all your data is available in a single place.

Why do we recommend a Full-Service Digital Marketing Agency?

Finding reliable companies at the same level is always challenging, so is recruiting skilled digital marketers. If you are not in the marketing business, hiring a digital marketing team is not that logical when outsourcing options are available.

With just one unit responsible for the design, social media, content strategy, ads, SEO, and … all your energy can be concentrated on your business growth and technical issues. You don’t have to worry about the connection between agencies anymore since an agency is advancing your digital services.

A Full-Service Marketing Agency seems a better solution

Your brand essence will be better transferred when it is delivered by a team and a company than being told by different agencies with different understandings.

Digital marketing services are like dots, and success is achieved by connecting them properly. Those dots will be more likely to be related if they are in the same zone.

If you are interested to know more about digital marketing services and how they can meet your business needs, you can contact us for more information.