Glocalization in manufacturing is an innovative term adapted from Globalization and Localization. This is a helpful approach for manufacturers that can expand their business while they can customize products for local markets. In glocalization marketing, you aim to adjust some features in your products to meet the specific markets’ needs and limitations.
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Technology allows manufacturers to expand their market share globally at a significant speed. It’s no surprise that global manufacturing production has seen a year-to-year growth in the last decade, with 18.2% of growth in last report.UNIDO.orgThe manufacturing industry is receiving help from technology tools and approaches that results in better efficiency and agility.
But, what about local markets, and how can global businesses respond to local market changes and limitations?
The big challenge is that producing ordinary products with a defined strategy can’t meet all our international market goals. So, in today’s marketplace, manufacturers think of more adaptations and customizations to get all benefits of globalization and localization.
Glocalization Examples: How Does it Work?
Glocalization in manufacturing is a big game-changer that needs your effort to make the idea real. Going global while you want a good market share from local markets can be challenging, and it needs investing in market research, integrating management systems, and making valuable decisions.
But, with all that in mind, you will see exceptional growth in ROI and market share in local markets if you start developing your strategy.
The thing is that manufacturers will need a decentralized system for glocalization in manufacturing for interacting with customers, getting information, and making decisions.So, this approach needs a decentralized management system that can work independently but is controlled from the central site.
The Importance of Glocalization for Manufacturing
For developed countries, glocalization in manufacturing remains more critical, as it offers long-term benefits and continuous business growth. Glocal manufacturing companies will get better brand awareness in the target market, and the manufactured products will generate more benefits for companies.
In one sentence, glocality helps supply chains in local markets that include planning, manufacturing, and delivering products.
Notably, during the pandemic, about 75% of companies have reported supply chain challenges and disruptions that caused market issues for both customers and manufacturers.But, hopefully, the manufacturing companies that have implemented new technologies such as cloud development learned to live with challenges and designed useful solutions to overcome them.
Advantages of Glocalization in Manufacturing
You can obtain various advantages of adopting glocalization in industry if there is a continuous plan. Here you have some benefits of using new technologies and glocalization in supply chain:
Reduced time-to-market process
Increased brand awareness and popularity in the target market
More sales in local markets
Better innovation opportunities in target markets
Fewer costs in customized product manufacturing
The Ideal Solutions of Cloud Technology for Glocality in Manufacturing
Cloud technology improves the manufacturing industry processes with connected management systems. Real-time management and accessibility are the most advantageous offers from cloud development. Companies can get on-demand information from different divisions, and a central control system can react instantly to changes and demands.
Glocalization in manufacturing industry needs a comprehensive and integrated management system that the company headquarters can access the data of different sectors and control them simultaneously.
The online and fast response to demands and access to remote management features lead international companies to be ahead of competitors. You can expand globalization in manufacturing, starting with cloud migration strategies:
Remote management and process control
Real-time collaboration with local divisions
Integration between supply chain and market demand
Does cloud migration require much time to develop and deploy?
We start your cloud migration plan with a step-by-step approach, and the priorities will be performed first. The overall time to begin implementing the system is about a few weeks.
How does glocalization help manufacturing companies?
Glocalization and cloud technology helps to design more customized products for local markets, and it gives better market share for international companies.
Is customization in industry worth spending?
Absolutely yes. To achieve better ROI and market share, you need to invest in digital transformation strategies, while most successful companies do. Glocality aims to improve the efficiency and time-to-market process in specific markets.
How to start a comprehensive customer relationship service?
CRM for manufacturing is an essential part of obtaining glocality in industry real. You can simply use cloud CRM services to get all-inclusive customer relationship management.
How can I manage different company sectors using cloud technology?
Cloud technology establishes an integrated system to control and manage workloads in companies. This approach will help with ERP, MES, CRM, and supply chain management services.
Why Choose DeljooSoft?
We offer our cloud migration checklist that includes a complete roadmap for moving to a new environment. You can start your cloud migration strategy with small steps and develop your glocalization strategy with smart applications and software.
Our Portfolio
Our cloud engineers provide your manufacturing company with customized software and applications that offer multiple modules to manage and control tasks. Using the Manufacturing Execution System, you have unique opportunities for innovation and market expansion.
Conclusion
Glocality is a new term for the manufacturing industry, as it provides new marketing and sales opportunities for manufacturers. This approach is the exact solution for manufacturers to thrive in local markets and get more benefits in international markets.We always offer new methodologies to improve manufacturing processes and help companies get better results from spending resources. You can contact our experts to find out more about useful solutions using the below section.
Cloud migration services give great opportunities for product customization and personalization. This approach develops your customer relationship management and delivers an integrated system to manage manufacturing tasks in one place. You can start the idea of glocalization in manufacturing using our cloud migration plans.
